Best Free Social Media Management Tools in 2022

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With 4.48 billion social media users around the world, it's no surprise that social media marketing has become a key part of many marketing strategies for companies looking to stay ahead in their industry. Nowadays, your business will have a hard time succeeding without prioritizing social media marketing and staying active on Instagram, Twitter, Facebook or YouTube.

Depending on the social media outlet you are on, your content should be tailored to its specific demographic. For example, your Instagram posts should be more focused on providing high-quality visual content, whereas Twitter is designed for more text-based content.

The Opportunities are Endless

As a business owner, this opens up an opportunity to organically promote a product or service at little to no cost. Marketing on social media platforms can also help you reach a wider audience, increase brand recognition, improve brand authority and more. However, managing an active online presence is a lot of work, and requires a ton of organization.

Social Media Management Tools

There are many tools available to assist you with social media management needs. Each one offers something unique and might be a great fit for you, depending on the industry you are in and the level of assistance you are searching for. In this article, we will share the best free social media scheduling tools that will help you get the job done.

Sprout Social

Sprout Social believes in the power of social media to create connections and build brands. They have been awarded by their top-tier software review sites for their commitment to customer satisfaction, RO and user adoption rates, as well as usability. Learn more about Sprout Social, and how it might be a great fit for you and your business!


Hootsuite is the most effective way to manage and grow your social channels. You can use it for free, but if you want more features like visual scheduling, then there are multiple plans available that will help you go faster than ever before! Learn more about Hootsuite and manage your social media channels with ease!


Tweetdeck is the best place to stay on top of what's happening in your industry, bring people together with common interests and find new opportunities. Manage your Twitter account with ease, through Tweetdeck. Learn more about Tweetdeck and decide if it's the right fit for you!

Zoho Social

Zoho Social is a social media management tool that helps businesses and agencies grow their presence on the internet. You can sign up for free, and see if it is the right fit for you!


When it comes to social media, there are a lot of options for you. But if simplicity and affordability is what's on your mind then Buffer might be the answer! Learn more about Buffer, and decide if it's a good fit for you!


Later is a social marketing platform that enables you to plan, analyze and publish your content in just one click. The all-inclusive tool helps users save time while maximizing their potential for growth on the top networks - making it worth checking out!


SocialOomph is the perfect solution for individuals who want more control over their social media marketing. With advanced post scheduling tools, you can boost your productivity and join together with other people or teams in an effort that will be successful!


Friendsplus, you can create content that is relevant to your audience at the perfect time and publish it across multiple platforms. The more people who see what's inside these posts - be they followers or subscribers! Check it out and see if it's the right fit for your needs!


The Crowdfire platform helps you engage with your fans, followers and customers on social media more effectively. You can schedule posts in advance, so they're always sure to catch whatever's going viral at that moment! Learn more about Crowdfire and see if it's the right fit for your needs.

Work With Us

Grace manages our social media platforms here at Eternity. Each one is managed in HeyOrca, which isn't a free tool, but it's worth the investment! If you're interested and need some help managing your presence on various networks, contact us today, so we can discuss how best to work together.