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The Eternity Blog
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Digital Marketing
The Top 8 Benefits Of Email Marketing For Small Businesses
An effective email marketing campaign allows you to build stronger relationships with your customers, promote new products or services, increase sales, and increase brand awareness.
Digital Marketing
Does Your Business Need a Pinterest?
Does your business need a presence on Pinterest? We wish you could give you a “yes or no” answer, but when it comes to a unique platform like Pinterest, the answer is probably the one you’ve been dreading the most: maybe. But don't worry, we're here to help you break it down.
Digital Marketing
The Ultimate Digital Marketing Glossary - Terms To Know
The Ultimate Digital Marketing Glossary, 80 Terms You Should Know. PDF Downloads Included.
Design
Tips for Designing a Better Homepage
Your homepage design is the first thing that someone sees when they visit your website. It's one of the most important pieces of content on your site, so it needs to be appealing and engaging.
Digital Marketing
Does Google Ads Work For Small Businesses?
Yes! Paid Ads Are Great For Small Businesses For Many Reasons. Here Are Eight Reasons Why You Should Be Using PPC Ads And Five Things You Should Keep In Mind.
Digital Marketing
How To Write SEO Content That Ranks Well: A Complete Guide
Ready to learn how to write SEO content that ranks and increases the quality and quantity of your search traffic? Check out our complete guide here!
Digital Marketing
Call Me... Maybe: When to Use a CTA in your Social Posts
So you want to promote your business on social media. Great. Just don't do it too much. We'll show you what we mean.
Digital Marketing
How To Write Content Regularly
We all know that content is king on the internet and SEO benefits of having fresh content are well documented. But how do you find time to write when there's so much else going on?
In The News
Women Owned Web Design Firm Vermont
Named Best Web Developer in Vermont by the Best of Business Awards, Eternity is proud to have a 50% female team in such a male-dominated industry.
Digital Marketing
10 Best Practices For Google Text Ads
Advertising on Google is a great way to create brand awareness and generate new business. Here are ten best practices to keep in mind when creating your text ads for your Google Ads campaigns.
Digital Marketing
How to Use Emojis in Your Social Media Strategy
When creating your social media strategy for your business, we suggest incorporating emojis into your plan. By thoughtfully using emojis in your social media, you can not only have some fun, but you can become an effective virtual communicator. We’ll show you what we mean.
In The News
SEO Intern to Strategist: Eternity Promotes Isabelle Halpern
"I'm so excited to be taking on the role of SEO Strategist, and I couldn't be more grateful for this incredible team. It's been such a fulfilling experience, and I can't wait for all that is to come at Eternity with this awesome crew."
Digital Marketing
3 Social Media Accounts We Admire (And Why You Should Too)
In order to craft the social media feed you want for your business, looking to your peers in the business community can help you get an idea of what works. Don’t know where to start in your competitor and peer research? We’ve compiled a list of social media accounts we deeply admire here at Eternity—just take a look to find your inspiration.
Digital Marketing
What is a Buyer Persona and How to Determine Who Your Buyer Persona is?
If you are here, you are likely wondering who your buyer persona is, and possibly even, what is a buyer persona. First and foremost, you must understand what a buyer persona is. A buyer persona is a fictional representation, or sketch, of your ideal customer. Every business has a buyer persona, sometimes even multiple.
Digital Marketing
Why You Should Be Using TikTok for Business in 2022
TikTok has quickly become one of the most popular social media platforms in the world, but is it worth using for your business? The short answer is yes. Here's why.
Digital Marketing
The Best Words to Use in your Social Captions
One of the best ways you can engage your audience is through social media. Whether it be on Facebook, Twitter, Instagram, or other platforms, captions are a great way to share what's happening in your life and show off your personality in the process.