Katie Lazarus


Content & SEO Specialist

Katie is a Vermonter who fell in love with her home state and had to stay. She is obsessed with using the perfect words to form meaningful connections with others. Katie is motivated by the satisfaction of effective communication and using SEO to optimize growth. When she is away from her desk, Katie is hiking, skiing, running the occasional 10k, reading, writing, and spending time with friends and family.

Fun facts about Katie:

  • I studied abroad in Trieste, Italy, for a semester while at UVM, loved every minute of it, and plan to visit again one day with Naples on my list. And although I do not remember a lot of Italian, I could still order a cup of coffee.
  • All my cousins are younger than me.
  • I do not have a pet, but I hope to have a golden retriever one day.
  • If I am out on the town, it is most likely to attend a comedy show. My favorite comedian is Jerry Seinfeld but other than that, I like to see lesser-known people who get up on stage, have fun with it, and bravely share their jokes.
  • I like airports because everyone has somewhere to be and it’s a great excuse to drink tons of coffee and read for hours.

Eternity Content and SEO Specialist Katie Lazarus

Q+A with Katie Lazarus

Do you collect anything? If so, what?

I am not much of a collector, but I can appreciate a cozy sweater.

What is your favorite quote?

“We rise by lifting others,” by Robert Ingersoll.

What is your favorite Vermont activity?

Skiing, because of the view of the icy trees and mountains from the top of the chairlift, the thrill of rushing down the slopes and peeking into the glades, and then the relaxation at the end with hot chocolate and fries.

Who is your favorite band?

Vampire Weekend is the only band where I can put on their albums one after another.

What is your favorite place that you have visited?

Venice, Italy is the only place in the world that has made my jaw literally drop from amazement at the intricate beauty and magnificence.

What Katie is listening to:

Podcasts: Jay Shetty On Purpose, VPR, NPR

Audio books: The Power of Now, In Other Words by Jhumpa Lahiri

Recent Posts from Katie Lazarus

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Website Design Tips for Small Businesses

An aesthetically pleasing website can be the difference between converting visitors into customers. In this article, we'll explore why design matters and provide tips for making your business's online presence stand out in a competitive field!

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Best Practices for On-Page and Off-Page SEO

On-page SEO refers to the optimization of a website’s content and code in order to improve its ranking on SERPs. This includes optimizing title tags, meta descriptions, header tags, and images. Off-page SEO, on the other hand, refers to the optimization of a website’s link profile. This includes link building, which is the process of acquiring links from websites.

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Digital Marketing

How Can Content Marketing Help a Business?

Think of content marketing as a way to build a relationship with your customers. It's all about creating and sharing valuable content that helps people solve problems or meet their needs.